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The Phygital Retail Convention (PRC) India is one of the country's most significant gatherings for retail professionals. Scheduled for 13th and 14th May 2026 at Jio World Convention Centre in Bandra Kurla Complex (BKC), Mumbai, the Phygital Retail Convention 2026 brings together decision-makers from across the retail ecosystem for 2 days of learning, discovery, and high-value networking.
If you work in retail, whether in brand strategy, e-commerce, supply chain, technology, or marketing, this is the event to put in your calendar. Here is everything you need to know about PRC India 2026, from what happens on the floor to where to stay when you are in Mumbai.
If you work in retail, whether in brand strategy, e-commerce, supply chain, technology, or marketing, this is the event to put in your calendar. Here is everything you need to know about PRC India 2026, from what happens on the floor to where to stay when you are in Mumbai.
What is the Phygital Retail Convention India?
The Phygital Retail Convention India is the country's most powerful showcase of retail innovation. The term “phygital” captures the convergence of physical and digital retail, a shift that has transformed how brands engage with customers, manage inventory, and drive growth. PRC India is the platform where that transformation is put on display.
The event brings together retail brands, technology solution providers, e-commerce platforms, and industry thought leaders under one roof. It is structured as a multi-dimensional experience, part exhibition, part conference, part product showcase, designed to give delegates a comprehensive view of where Indian retail is heading.
Phygital Retail Convention 2026: Dates and Location
- Dates: 13th and 14th May 2026
- Venue: Jio World Convention Centre, Bandra Kurla Complex (BKC), Mumbai
- Format: Multi-day exhibition, conference sessions, and networking events
- Phygital Retail Convention Location: Bandra Kurla Complex (BKC), Mumbai’s premier commercial and financial district
Inside the Exhibition: What PRC India Covers
PRC India is built around a multi-dimensional exhibition floor spanning some of the most critical areas of modern retail. Rather than a single-track event, it presents parallel zones where delegates can explore the specific segments most relevant to their business.
Exhibition Zones at PRC India
- Sourcing: Connecting retail brands with manufacturers, suppliers, and import/export partners to streamline procurement and build more resilient supply chains
- In-store Experientials: Live demonstrations of in-store technology, store design innovations, and shopper engagement tools that bridge the physical and digital experience
- Customer Experience: Solutions and case studies focused on improving end-to-end consumer journeys
- Data Science and Analytics: Platforms and tools helping retailers forecast demand, interpret consumer behaviour, and make smarter, data-led decisions
- Marketing and Content: Agencies and technology providers showcasing omnichannel marketing strategies, influencer ecosystems, and digital content solutions
- Omnichannel Optimisation: Solutions bridging online/offline retail, covering inventory synchronisation, unified commerce platforms, and last-mile logistics
Sessions, Showcases, and Networking at PRC India
Beyond the exhibition floor, Phygital Retail Convention 2026 features a packed programme of knowledge sessions and curated networking. The conference agenda gives delegates direct access to the ideas and people shaping the future of Indian retail.
What the Programme Covers
- Keynote Sessions: Strategic addresses by leading voices in retail, technology, and consumer behaviour, offering perspectives on where the industry is headed
- Panel Discussions: Moderated conversations between industry leaders on topics such as D2C growth, retail technology adoption, sustainability, and omnichannel expansion
- Product Showcases: Live demonstrations from technology and solution providers, giving delegates hands-on access to the latest retail tools and platforms
- Networking Opportunities: Structured and informal interactions designed to facilitate meaningful connections between retail professionals, technology providers, and business decision-makers
Who Should Attend PRC India 2026?
- Retail Brand Heads: CEOs, CMOs, and senior leaders from fashion, FMCG, electronics, grocery, and lifestyle brands looking to benchmark, network, and explore innovation
- E-Commerce Leaders: Heads of digital commerce and marketplace strategy seeking insights on platform optimisation, consumer acquisition, and omnichannel growth
- FMCG Decision-makers: Senior executives exploring distribution strategy, in-store visibility, and digital shelf management in an increasingly competitive retail market
- Technology Solution Providers: SaaS companies, analytics platforms, POS and ERP vendors, and logistics technology firms targeting retail sector
- Marketing Agencies: Brand agencies, digital marketing firms, and content studios working with retail businesses across product categories and consumer segments
- Supply Chain Professionals: Sourcing managers, logistics heads, and procurement leaders looking to explore new partnerships, technologies, and efficiency solutions
Tips to Make the Most of PRC India 2026
- Register in advance to secure your delegate pass and avoid last-minute availability issues at one of India's most anticipated retail events.
- Review the full session schedule before arriving and shortlist the keynotes and panels most relevant to your role and business priorities.
- Bring printed or digital business cards, as the networking floor moves quickly and valuable connections form across zones throughout both days.
- Allocate dedicated time for the exhibition zones alongside your conference sessions, as the floor is extensive and rewards thorough exploration.
- Plan your accommodation close to BKC to avoid long commutes during Mumbai's peak traffic hours and make the most of early-morning sessions.
- Follow up with contacts within 24 hours of the event, while conversations are still fresh and business cards are still in hand.
Stay Close to the Action: Theory9 in Bandra
For multi-day convention delegates, the right accommodation makes a significant difference. Traffic in Mumbai during peak hours can add considerable time to any commute, making proximity to BKC a practical priority for professionals attending a packed 2-day agenda.
Theory9 - Premium Service Apartments, Bandra, is just about 5 km from Jio World Convention Centre, BKC. Our serviced apartments are designed for business travellers who need more than a standard hotel room. For corporate housing in Mumbai that combines workspace functionality with residential comfort, our Bandra property is a preferred choice among convention and conference delegates.
What Our Apartments Offer Delegates
- Private Living Area: A separate bedroom and living space for decompressing and preparing after a full day at the convention
- Kitchenette: Equipped with a refrigerator, microwave, and tea/coffee maker, ideal for early starts, light meals, and late evenings back from the floor
- Work Desk and High-speed Wi-Fi: Stay connected, review notes, and prepare for the next day's sessions without leaving the comfort of your apartment.
- Meeting9: An 8-seater boardroom on the top floor, available on an hourly basis for follow-up meetings or team briefings after convention sessions
- Daily Housekeeping and 24-hour Front Desk: Hotel-standard services that keep your stay comfortable throughout your time in Mumbai
Attending the Phygital Retail Convention 2026 places you at the centre of India’s evolving retail landscape, where ideas, technology, and decision-makers converge over two focused days. From exploring innovation on the exhibition floor to gaining insights through expert-led sessions and building valuable industry connections, the event is designed to deliver both immediate value and long-term perspective. Pairing this experience with a well-located stay at Theory9 Bandra ensures that the days remain productive and the downtime comfortable, allowing you to navigate a packed schedule with ease while staying close to the heart of the action.
FAQs
What does “phygital” mean in the context of PRC India?
“Phygital” refers to the integration of physical and digital retail, shaping how brands interact with customers and manage operations.
What kind of experience does PRC India offer attendees?
It combines an exhibition, conference, and product showcase, giving a comprehensive view of retail innovation and industry trends.
When and where is PRC India 2026 taking place?
It is scheduled for 13th and 14th May 2026 at the Jio World Convention Centre in Bandra Kurla Complex (BKC), Mumbai.
What are the key exhibition zones at PRC India?
The event covers sourcing, in-store experiential technologies, customer experience, data science, marketing, and omnichannel optimisation.
What can attendees expect from these exhibition zones?
Delegates can explore solutions, live demonstrations, and tools designed to improve retail operations, customer engagement, and business growth.
What types of sessions are included in the programme?
The programme features keynote sessions, panel discussions, and product showcases led by industry experts.
Are there networking opportunities at the event?
Yes, the event includes both structured and informal networking designed to connect professionals across the retail ecosystem.
Which professionals will benefit most from attending PRC India?
Retail leaders, e-commerce heads, FMCG decision-makers, technology providers, marketers, and supply chain professionals.
Is PRC India relevant for technology and marketing professionals?
Yes, it offers insights, partnerships, and exposure to tools and strategies tailored to retail-focused technology and marketing roles.
How can attendees prepare effectively for the event?
Register early, review the session schedule, and plan which zones and sessions to prioritise.
What are some practical tips during the event?
Carry business cards, allocate time for the exhibition floor, stay nearby, and follow up with contacts promptly.
Why is staying near BKC important during the convention?
Proximity reduces commute time in Mumbai traffic, helping attendees maximise their time at the event.
What makes Theory9 suitable for convention delegates?
Theory9 offers serviced apartments with living space, a kitchenette, workspace, high-speed Wi-Fi, and business-friendly amenities.