Privacy Policy

Theory9 respects your privacy and aims to handle your personal data with care. This Privacy Policy explains what information we collect, why we use it, when we share it, how long we keep it, and the choices available to you when you visit www.theory9.in, make an enquiry, create or manage a booking, stay at a Theory9 property, or communicate with our team.

Who We Are

Theory9 is operated by Samyakth Leasing Service LLP. In this Privacy Policy, Theory9, we, us, and our refer to Samyakth Leasing Service LLP and the Theory9 properties and services it operates.

Corporate address: 501/502, 5th Floor, La Magasine Premises CHS Ltd, CTS-G, junction of S. V. Road and Green Street, near Poddar School, Santacruz, Mumbai, Maharashtra 400054, India.

Information We Collect

We may collect the following categories of personal data when they are relevant to your enquiry, booking, stay, or interaction with Theory9.

Contact and identity information

This may include your name, email address, telephone number, postal address, nationality, age or date of birth, and identification information required for guest registration or compliance with applicable law.

Booking and stay information

This may include your selected property, room or apartment type, arrival and departure dates, number and names of guests, booking reference, rate plan, special requests, stay preferences, check-in information, and communications relating to your booking.

If you voluntarily provide information about accessibility, dietary, health, or other personal requirements, we use it only to respond to that request and support your stay.

Payment and transaction information

This may include the booking amount, taxes, payment status, transaction reference, refund status, and the payment method used. Payments may be processed by a third-party payment provider. Theory9 may receive transaction details and confirmation from that provider without receiving or storing your complete card or bank credentials.

Communications

We may keep records of enquiries and conversations made through email, telephone, WhatsApp, website forms, social media, or in person. These records help us answer your questions, manage your booking, and maintain service continuity.

Website and device information

When you use our website, we may receive information such as your IP address, browser and device type, operating system, referring page, pages viewed, approximate location, date and time of access, cookie identifiers, and advertising attribution information such as UTM parameters or a Google click identifier.

How We Collect Information

We collect personal data:

• Directly from you when you enquire, book, check in, contact us, complete a form, request support, or provide feedback.
• From a person making a booking on your behalf, such as a family member, employer, travel coordinator, or event organiser.
• From booking platforms, travel agents, corporate travel partners, payment providers, and other service partners involved in your booking.
• Automatically through cookies and similar technologies when you use our website.
• From public or official sources when reasonably necessary to verify information, prevent fraud, or meet legal requirements.

If you provide personal data about another guest, you confirm that you are authorised to provide it and that the guest has been informed about this Privacy Policy.

Why We Use Personal Data

We may use personal data to:

• Answer enquiries and recommend a suitable Theory9 property or stay format.
• Create, confirm, modify, manage, or cancel a booking.
• Process payments, deposits, refunds, invoices, and transaction records.
• Coordinate arrival, check-in, housekeeping, food, maintenance, and guest support.
• Meet identification, guest registration, tax, accounting, safety, and other legal requirements.
• Communicate service information before, during, and after a stay.
• Respond to complaints, disputes, chargebacks, incidents, or legal claims.
• Protect guests, staff, property, systems, and transactions from misuse or fraud.
• Maintain and improve our website, booking experience, services, and communications.
• Measure website performance and understand how visitors find and use our website.
• Attribute and measure advertising where cookies or similar technologies are permitted.
• Send offers or marketing communications when you have asked to receive them or where permitted by law.

We process personal data for a lawful purpose. Depending on the situation and the law in force, this may be based on your consent, information you voluntarily provide for a requested service, the steps needed to manage your booking or stay, compliance with law, or another permitted use.

Cookies Analytics and Advertising

Our website may use cookies and similar technologies to keep booking and navigation functions working, remember selections, understand website activity, and measure advertising.

The website and booking flow may use:

• Essential and functional cookies used by the website and Simplotel booking services.
• Google Tag Manager to deploy and manage approved website tags.
• Google Analytics to understand website usage and performance.
• Google Ads cookies and identifiers to attribute enquiries or bookings to advertising.
• Attribution cookies that record campaign information such as UTM parameters or a Google click identifier.

Where a cookie preference tool is available, you can use it to manage non-essential cookies. You can also block or delete cookies through your browser settings. Blocking some cookies may affect website or booking functions.

Marketing Communications

We may send offers, updates, or stay information through email, telephone, WhatsApp, or another channel when you have requested them or where permitted by law. You may opt out of marketing at any time by using the unsubscribe option, replying to the message, or contacting us.

Stopping marketing messages does not prevent Theory9 from sending information needed to answer an active enquiry, manage a booking, process a transaction, or support a stay.

When We Share Personal Data

We may share personal data only when reasonably necessary with:

• Theory9 staff and property teams responsible for enquiries, reservations, guest service, finance, safety, and operations.
• Simplotel or another authorised website and booking-engine provider.
• Payment gateways, banks, and payment-processing partners.
• Email, telephone, WhatsApp, customer-support, and communication providers.
• Website hosting, analytics, advertising, security, and technology providers, including Google services used on the website.
• Housekeeping, maintenance, transport, food, or other service providers when needed to fulfil a request.
• Accountants, auditors, insurers, professional advisers, and authorised representatives.
• Government authorities, regulators, courts, law-enforcement agencies, or other parties when disclosure is required or permitted by law.
• A successor or participating party in a lawful merger, restructuring, financing, or transfer of the business, subject to appropriate safeguards.

Service providers may use personal data only for the services they provide to Theory9 or as otherwise permitted by applicable law.

Bookings made through an online travel agency or another third-party platform are also governed by that platform's privacy policy. Theory9 is not responsible for how an independent platform handles information under its own policy.

Data Retention

We keep personal data only for as long as it is reasonably needed for the purpose for which it was collected. Retention may continue where necessary to maintain booking, payment, tax, accounting, guest-registration, security, complaint, dispute, or legal records.

When personal data is no longer required for a stated purpose or by law, we will take reasonable steps to delete it, anonymise it, or place it beyond routine use.

Data Security

Theory9 uses reasonable administrative, technical, and organisational safeguards designed to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure. Access is limited to people and service providers who need the information for an authorised purpose.

No website, transmission, or storage system can be guaranteed to be completely secure. If a personal-data incident requires notification under applicable law, Theory9 will take the steps required by that law.

Your Choices and Rights

Depending on the law applicable at the time of your request, you may ask Theory9 to:

• Provide information about personal data being processed and how it is used.
• Correct inaccurate or misleading personal data.
• Complete or update incomplete or outdated personal data.
• Delete personal data that is no longer required, unless retention is needed for a booking, legal obligation, dispute, or another lawful purpose.
• Withdraw consent where consent is the basis of processing.
• Stop marketing communications.
• Address a privacy grievance.
• Record a nomination for the exercise of applicable data rights in the event of death or incapacity.

Withdrawing consent does not affect processing that was lawful before withdrawal. It may also limit our ability to provide a requested service when the information remains necessary for that service.

We may ask for information needed to verify your identity before acting on a request. Please provide accurate information and do not submit a request on behalf of another person unless you are authorised to do so.

Children and Young Guests

A booking must be made by an adult who is legally capable of entering into the booking. When personal data about a child is required for a stay, it should be provided by or with the involvement of the child's parent or lawful guardian. Theory9 does not knowingly use children's personal data for targeted advertising.

Data Processing Outside India

Some authorised technology or service providers may process or store information outside India. Where this occurs, Theory9 will take reasonable steps to use providers and safeguards permitted by applicable Indian law and any government restrictions in force at that time.

Third-Party Links

Our website may link to booking, payment, map, social-media, or other third-party services. Those services operate under their own terms and privacy policies. Please review them before providing personal data.

Changes to This Policy

We may update this Privacy Policy when our services, technology, legal obligations, or data practices change. The latest version will be published on this page with its updated date. Material changes will be communicated where required by law.

Contact and Privacy Grievances

For a privacy question, request, or grievance, contact Samyakth Leasing Service LLP using the details below. Please include your name, booking or enquiry reference if relevant, the property involved, and a clear description of your request.

Corporate address: 501/502, 5th Floor, La Magasine Premises CHS Ltd, CTS-G, junction of S. V. Road and Green Street, near Poddar School, Santacruz, Mumbai, Maharashtra 400054, India.

Bandra email: bandra@theory9.in
Khar email: khar@theory9.in
Bandra telephone: +91 75066 60995
Khar telephone: +91 75066 60997
Pali Hill email: luxe@theory9.in
Pali Hill telephone: +91 75066 60990