ITB India 2026: Everything You Need to Know Before You Go

A top-down view of a convention centre with an escalator on the left hand side, and people near the registration desk and other showing areas.

ITB India 2026 is a 3-day B2B travel and tourism trade show scheduled from 1 to 3 September 2026 at Jio World Convention Centre, BKC, Mumbai. Organised by Messe Berlin Asia Pacific, this is the fourth in-person edition of the event, co-located with MICE Show India and Travel Tech India.

If you work in travel, tourism, MICE, corporate travel, or travel technology, this is the most concentrated industry gathering in the Indian subcontinent. Here is everything you need to know about the event, who it is for, how to register, and where to stay when you get to Mumbai.

What Is ITB India, What Happens There, and Why Does It Matter?


ITB stands for Internationale Tourismus-Börse (International Tourism Exchange). Operated by Messe Berlin, the brand is best known for ITB Berlin, the world’s largest travel trade show. ITB India is the Indian edition, held in Mumbai and created for the rapidly growing Indian and South Asian outbound travel market.

Unlike a general travel expo, ITB India is strictly B2B. It brings together travel buyers from India with international tourism brands, hotels, airlines, tourism boards, and destination management companies looking to build business partnerships.

An overview of a trade show with stalls aligned next to each other and people walking around looking at things.

The collaborations here are often commercially significant. A luxury resort in Southeast Asia may partner with an Indian MICE organiser for a corporate incentive programme, while tourism boards connect with travel companies to create India-focused campaigns. These strategic partnerships are exactly what ITB Mumbai is designed for.

Every networking session, meeting, and appointment is focused on connecting qualified buyers with the right sellers. The 2026 theme, “Future of Travel, Built Together”, reflects the industry’s focus on growing outbound demand, technology integration, and global collaboration.

ITB India 2026 in Mumbai: Dates, Venue, Format & Key Details

A top-down view of a trade show with different booths, showcasing their products, and people flocking towards them.

Organisers have locked in the ITB India 2026 dates, confirming the event will occur between 1 and 3 September 2026. The event was rescheduled from its original 2 to 4 September dates to avoid overlapping with Janmashtami on 4 September, a national gazetted holiday in India. It is a small but important detail for attendees planning travel, meetings, and internal approvals.

Key Facts at a Glance
  • Venue: Jio World Convention Centre, Bandra Kurla Complex (BKC), Mumbai
  • Format: 3-day B2B trade show and conference
  • Edition: 4th in-person edition
  • Organiser: Messe Berlin Asia Pacific

Two other important events to note are MICE Show India and Travel Tech India, both of which are integral parts of ITB India Mumbai. Together, they broaden the event’s focus beyond traditional travel trade, covering areas such as MICE, corporate travel, hospitality technology, digital solutions, and travel innovation.

ITB India 2026 by the Numbers: Exhibitors, Buyers & Industry Scale

ITB India 2026 is expected to be the largest edition yet, with organisers confirming the following scale:

The confirmed scale:
  • 100+ exhibitors from India and international markets.
  • 3,000+ participants across all categories.
  • 400+ buyers from India and South Asia
    80+ industry speakers.
  • 1,400+ minutes of conference content across multiple sessions.

These numbers reflect the steady growth of the event since its first in-person edition. One of the key highlights is the presence of over 400 hosted buyers, ensuring exhibitors connect with qualified decision-makers through structured business meetings planned well in advance.

Large indoor exhibition hall featuring multiple display booths, business exhibitors, and visitors exploring the venue.

Who Should Attend ITB India 2026?

A top view of a trade show with people walking around different stalls.

ITB India Mumbai brings together professionals from every corner of the travel and tourism industry.

The Target Audience
  • Tour operators and inbound/outbound travel agents.
  • Destination Management Companies (DMCs).
  • Airlines and airport services.
  • Hotel chains, service apartments, resorts, and spas.
  • MICE service providers and Professional Conference Organisers (PCOs).
  • Travel technology companies.
  • National Tourism Organisations (NTOs) and Convention and Visitor Bureaus (CVBs).
  • Corporate travel managers.
  • Event management agencies.

What is often underreported in coverage of ITB India is the value it holds for NTOs and CVBs specifically. With Indian outbound travel growing at a pace, international tourism boards increasingly view ITB India as a priority platform for direct engagement with Indian buyers, rather than relying solely on ITB Berlin.

The ITB India Conference 2026

The conference programme at ITB India 2026 is one of its strongest draws. Over 80 industry speakers will deliver more than 1,400 minutes of curated content across sessions covering:
 
  • Business travel and corporate travel management.
  • The future of MICE.
  • Global consumer trends and Indian outbound behaviour.
  • Social media and influencer marketing in travel.
  • Destination marketing strategies.
  • Travel technology and digital transformation.
 
The sessions are segmented by travel vertical, meaning a MICE professional and a leisure tour operator will each find distinct, relevant content rather than broad overviews.

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The Hosted Buyers Programme: India and South Asia Focus

Spacious exhibition venue with rows of trade show booths, networking areas, and attendees walking through the event floor.

One of the most strategically significant aspects of ITB India is its Hosted Buyers Programme—a feature that is consistently underexplained in mainstream coverage of the event.

Hosted buyers at ITB India are defined as high-level travel procurement professionals dedicated to discovering new markets, formalising agreements, and negotiating competitive rates and packages with exhibitors. By intentionally pulling in buyers from Tier 1, Tier 2, and Tier 3 cities, the programme provides access to a deeply diverse purchasing network.

These buyers are key decision-makers representing the fast-growing Indian and South Asian outbound and domestic markets, backed by a significant track record of organising trips and large-scale events across global destinations.

The programme targets the following buyer profiles:

  • C-level executives
  • Corporate companies with incentive programmes
  • Destination Management Companies (outbound DMCs)
  • Event planners and meeting planners
  • International associations
  • Incentive and motivation houses
  • Professional Conference Organisers (PCOs)
  • Professional Event Organisers (PEOs)
  • Travel agents
 
Hosted buyers receive pre-scheduled appointments with exhibitors, making it easier to conduct focused and productive business meetings throughout the three-day event. Buyer registrations are carefully screened to ensure participation from key sectors such as MICE, corporate travel, leisure travel, and travel technology. For exhibitors, this means direct access to qualified decision-makers, turning every scheduled meeting into a valuable business opportunity.

An aerial view of a trade show with people walking around near the numerous stalls.

ITB India 2026 Registration: How to Participate

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ITB India 2026 registration is currently open across three participation categories:

  • Exhibitors: Register a stand via itb-india.com. Super Early Bird rates are available until 15 May 2026. Exhibitors receive access to the exhibition floor, all conference sessions, and up to 33 pre-scheduled meetings with qualified buyers.
  • Hosted Buyers: Apply via the Hosted Buyers Programme on the official website. Open to professionals from the MICE, Corporate, and Leisure sectors.
  • Trade Visitors: Registration details are available on the ITB Community portal. Business attire is required; badge transfers are not permitted.

If you plan to exhibit, registering before the Super Early Bird deadline on 15 May 2026 can help you save significantly. Exhibition spaces fill up quickly, and early registration also gives you the best chance of securing more pre-scheduled meeting opportunities.

Where to Stay for ITB India 2026: Theory9 - Premium Serviced Apartments, Bandra

Choosing the right accommodation can make a significant difference during a busy three-day event like ITB India 2026. With Mumbai's traffic often adding considerable time to daily commutes, staying close to Jio World Convention Centre can help delegates, exhibitors, and speakers make the most of their time both at the event and after hours.

Theory9 - Premium Serviced Apartments offers two conveniently located properties in Bandra West and Khar West, both within easy reach of Jio World Convention Centre in BKC. Unlike conventional hotel rooms, these serviced apartments provide additional space and flexibility, making them particularly well suited to business travellers attending multi-day conferences and trade events. Guests can enjoy private living areas, kitchenettes for flexible dining, high-speed Wi-Fi, dedicated workspaces, and daily housekeeping throughout their stay.

Theory9 Bandra

 
Located approximately 6 km from Jio World Convention Centre, Theory9 Bandra is ideal for delegates seeking a central base with convenient access to the venue.

Accommodation Options: Deluxe Rooms, Private 4-Bedroom Suite, and the signature Night Under the Sky glass room.

Dining: Cafe9 serves home-style meals, while every apartment includes a fully equipped kitchenette for self-catering.

Meeting Facilities: Meeting9, the property's dedicated boardroom, accommodates up to 8 guests and is available for hourly or daily hire. Equipped with modern AV facilities, it provides a practical setting for client meetings, presentations, and post-event discussions.

An overview of a bedroom inside Theory9 - Premium Serviced Apartments, Bandra, with a accented wall behind the bed, side tables, study tables and chair.
Exterior facade as viewed from below with the blue sky in the background of Theory9, Khar.

Theory9 Khar

 
Situated approximately 7 km from Jio World Convention Centre, Theory9 Khar offers a wider range of accommodation options for solo travellers, colleagues travelling together, and larger groups.

Accommodation Options: Deluxe Rooms, Private 1-Bedroom, 2-Bedroom and 3-Bedroom Suites, Studio Apartment Suites, Premium 3BHK Apartments, and a Private 6-Bedroom Duplex Penthouse.

Dining: All apartments feature fully equipped kitchenettes, allowing guests the convenience of preparing meals and refreshments at their leisure.

Read More About Us

Whether you're attending ITB India as a hosted buyer, exhibitor, speaker, or industry visitor, Theory9's serviced apartments provide a comfortable and well-connected base, allowing you to focus on networking, meetings, and making the most of your time at the event. With both short-stay and long-stay options available, the properties are equally suited to delegates arriving ahead of the event, extending their stay for additional meetings, or taking the opportunity to explore Mumbai after ITB India concludes.

ITB India 2026 arrives at a time of significant transformation in the Indian travel industry, with outbound travel expanding beyond major metros, MICE tourism gaining momentum, and technology continuing to reshape how businesses connect and operate. For travel professionals looking to build partnerships, discover emerging trends, and engage with key decision-makers, ITB India remains one of the most important events on the industry's calendar.

If you're planning to attend, securing your ITB India 2026 registration early is highly recommended. For a comfortable and convenient stay during the event, Theory9 - Premium Serviced Apartments in Bandra and Khar offer easy access to Jio World Convention Centre, allowing you to focus on networking, meetings, and making the most of your time in Mumbai. To learn more about accommodation options or to plan your stay, feel free to contact our team.
 
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FAQs


What is ITB India 2026?
ITB India 2026 is a 3-day B2B travel and tourism trade show taking place from 1 to 3 September 2026 at Jio World Convention Centre in Mumbai. It brings together travel buyers, suppliers, tourism boards, hotels, airlines, and travel technology companies.

Who should attend ITB India 2026?
The event is designed for travel professionals, including tour operators, travel agents, DMCs, airlines, hotels, MICE providers, travel technology companies, tourism boards, corporate travel managers, and event planners.

Why is ITB India important for the travel industry?
ITB India provides a platform for building partnerships, discovering industry trends, and connecting with qualified buyers and suppliers across the Indian and South Asian travel markets.

What is the Hosted Buyers Programme at ITB India?
The Hosted Buyers Programme brings together qualified travel decision-makers and connects them with exhibitors through pre-scheduled business meetings during the event.

How can I register for ITB India 2026?
Participants can register as exhibitors, hosted buyers, or trade visitors through the official ITB India registration channels. Different registration processes apply to each category.

What topics will be covered at the ITB India Conference 2026?
The conference will cover business travel, MICE, destination marketing, travel technology, digital transformation, social media marketing, and Indian outbound travel trends.

Why should exhibitors register early for ITB India 2026?
Early registration allows exhibitors to benefit from Super Early Bird rates and increases the opportunity to secure more pre-scheduled meetings with qualified buyers.

Where should I stay during ITB India 2026?
Theory9 - Premium Serviced Apartments in Bandra and Khar offer convenient accommodation within 6-7 km of Jio World Convention Centre. The serviced apartments provide spacious living areas, kitchenettes, high-speed Wi-Fi, workspaces, and both short-stay and long-stay options for event attendees.

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