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Atithi Devo Bhava
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The Guest is God
Every region of India has its own mythology, its own aesthetic, its own rituals. The forms change endlessly and range from the temples of the
south to the havelis of the north, from the ghats of Varanasi to the backwaters of Kerala. And yet everywhere, the same instinct
persists.
One belief, held across a billion differences.
In India, the arriving guest has always been considered a form of God himself, which is a belief so deeply held that it shaped an entire
culture's understanding of what it means to welcome another person.
At Theory9, these words are the foundation. From here, nine values emerge as a way of seeing hospitality that goes beyond service,
into something quieter and more enduring from here.
From here, nine values emerge as
a way of seeing hospitality that goes beyond service,
into something quieter and more enduring.
OUR NINE BHAAVAS
Theory9 serviced apartments are shaped by Atithi Devo Bhava, with comfort and belonging held in equal measure.
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SHIGHRA BHAAV

The Gift of time
We value your time — our properties sit close to what matters, so the city is always within reach. When you are here with purpose, proximity is the most useful thing we can offer.
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SAMRUDDHI BHAAV
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Surrounding you with beauty
We surround you with opulence; not as excess, but as care. Every detail in our spaces is chosen with intention, so that walking in feels like an exhale.
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SWASTHYA BHAAV
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A healthy environment
We tend to our spaces so you can tend to yourself — maintaining a standard of cleanliness and hygiene that works quietly in the background, always.
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SAMRUDDHI BHAAV
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At your service, always
Our team is at your service, around the clock with a smile and without hesitation, going beyond the basics. Because real service is not about what is asked, but what is needed before you have to ask.
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ANUGRAHA BHAAV
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Home away from home
Our spaces are built around the sole premise of making you feel at home — so that every stay leaves you wanting to return, and every return feels like arriving somewhere you belong.
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MRUDU BHAAV
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The language of care
We speak with warmth and mean it — attentive to what you need, honest in how we respond, and always present in the way that only people who genuinely care can be.
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SWACHHAND BHAAV
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Complete freedom
Here, you are free to simply be — unwind, explore, or stay in. Your space holds no expectations, only the quiet assurance that it is always ready when you are.
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SURAKSHA BHAAV
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Home away from home
Your safety is built in — present in every detail, from the people at the entrance to the floors designated for women travelling alone. Quiet, considered, and always there.
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AHIMSA BHAAV
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A peaceful co-existence
We believe in a peaceful co-existence — vegetarian by choice, mindful by design. The philosophy of Ahimsa runs quietly through everything we do, from what we put on the table to how we treat the world around us.
Today's Travellers Are Familiar With Luxury Accommodation Benefits And Demand The Same.
We As A Brand Understand Our Guests' Needs And Offer Them ‘Glocal’ (Global Touch With Local Comfort) Serviced Apartments. It Focuses On
Bridging The Gap Between Stand-Alone Apartments & Luxury Hotels And Enables Travellers A Comfortable Stay In A Home-Like Place
Coupled With Top-End Hotel Standards. Our Apartments Are Stylish And Comfortable With International Amenities While Being Safe And
Women-Friendly.
Our Apartments Are Carefully Crafted With Attention Focused On Details. Our Rooms Have Classy Interiors With Handmade, Custom-Built
Furniture And Quaint Decor That Automatically Relaxes The Traveller. Your Comfort Is Important To Us And Thus We Focus On Every Little
Detail.
Whether By Offering You A Delicious Home-Cooked Vegetarian Meal Or With Our Friendly Staff That Is Attentive To All Your Requirements,
We Make You Feel At Home Every Day While You Discover Mumbai City For Work Or Fun!
OUR FOUNDERS
Atul Jain Comes From A Well-established Joint Family That Has Been In Business For Over Fifty Years In Mumbai.
With A Legacy Of Business Enterprise, It Is Little Wonder That Atul Owned A Keen Sense Of Business And Eye For Opportunity.
A Couple Of Decades Back, He Took An Independent Leap Of Faith And Explored Various Sectors Such As Real Estate, Jewellery, Manufacturing And Angel Investing.
He Saw The Downward Trend In The Real Estate Coming And Realized That Serviced Apartments, Co-living Spaces, Premium Student Accommodation,
Urban Premium Old-age Homes, And Fractional Ownership Are New-age Modules Of The Real Estate Industry In India.
In 2018, He Established Theory9 - Premium Serviced Apartments And Foresees A Future Where The Rental Economy Will Be Going Strong.
Atul Is Supported In His Ventures By The Guidance And Vision Of His Father Mr. Banshilal Jain And His Younger Brother Mr. Anuj Golecha.
VENTURES OWNED BY THE FAMILY

Established In 1975, BJAA Is A Multi-
Disciplinary Accountancy Firm Headquartered
In Mumbai, With Branches Across Four Other
Indian Cities. Its Services Span Audit And
Assurance, Taxation, Transaction Advisory, And
Regulatory Matters, Serving Over 1,200
Domestic And MNC Clients Across Four Decades.

With A Scale Of More Than 9 Lakh Sq. Ft.
Developed To Date, Samyakth Realties Is One
Of The Biggest Players In The Real-Estate
Industry. It Has Created A Handsome Portfolio
Ranging From Elite Commercial And
Residential Projects Across Mumbai.

Venture Catalysts Group Is India’s Largest
Multistage VC, With 400+ Portfolio Companies,
US$500Mn+ AUM And A Presence Across 55+
Indian Cities And Global Markets
. With 11,000+ Investors And Significant Social
Impact, VCATs Ranks Among The World’s Top 5
Most Active Incubators.

Theory9 - Premium Service Apartments;
Provides Well-Designed Accommodations For
Travellers And Business Executives While They
Are Away From Home, Making Their Travel
Comfortable. Theory9 Provides Short Term And
Long-Term Stays In The City Of Mumbai.

YardNine, Led By Atul Jain And Anil Jain, Is
Developing Cutting-Edge Industrial And
Logistics Parks.
Driven By Innovation And The ‘Make In India’
Vision, It Aims To Transform India’s Industrial,
Logistics And Warehousing Sectors.
Building Not Just Spaces, But The Future Of
Industrial And Logistical Excellence.

CreditWise Capital Is One Of The Fastest-
Growing Consumer Lending RBI Licensed
NBFC, That Leverages Technology To Provide
Quick Loans Through Seamless Customer
Experience. It Has Operations In Mumbai,
Pune & Bangalore Markets And Is Currently
Focused On Two-Wheeler Financing.